Heating Up The Brand

The Viessmann Group is one of the leading suppliers of heating, air-conditioning and solar technology for all areas of application and corresponding scaling (private households, public buildings, industry or commerce). The medium-sized company from Northern Hesse trades worldwide and generates an annual turnover of 1.7 billion euros. Viessmann designs more than just boilers. The entire spectrum of heating and energy technology is covered: from wall-mounted condensing boilers to biogas technology and block-type thermal power stations.

The Viessmann brand stands for a consistent branding and corporate design strategy: the word mark and the overall graphic appearance as well as the product design are combined in an exemplary manner. The entire design appearance is bundled in the colour orange (89 percent magenta, 100 percent yellow).

Picture: Vithome // Sabine Fuß

The task for the semester project was to outline future Viessmann product designs, taking into account brand-specific scope. The approaches to this problem could be deductive (i.e. from theoretical and general statements on specific individual events) or inductive (from detail to whole). At the same time, functional aspects (practical functions and product-language functions) and brand and image-oriented considerations (corporate design, corporate identity, brand personality) had to be discussed both theoretically and in terms of design.

The students created different approaches for innovative products. The main focus was on the integration of heating technology into existing building structures. Due to their attractiveness and modern aesthetics, however, the novel products also allow additive planning in new buildings or conversions.

Picture: Vitotend // Miriam Schmitt

Semester Project 2011 / 2012

Prof. Dr. Alex Buck
Prof. Frank Zebner

Valentina Dedi, Sabine Fuß, Steven Kaufmann, Sarah Langerfeldt, Julia Liedtke, Vanessa Ramster, Miriam Schmitt, Julian Schwarze